World Marketing Summit

Translating His Life's Work into a Global Legacy

Professor Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Prof. Kotler is the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition.

He has also authored or co-authored dozens of leading books on marketing. In addition, he has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing.

The World Marketing Summit is the culmination of his professional odyssey – transforming his life-long passion for marketing into serving society. His clear vision: A Better World through Marketing.

The 8 MDGs

The Millennium Development Goals (MDGs) are eight international development goals that all 189 United Nations (UN) member states and at least 23 international organizations have agreed to achieve by the year 2015.

The MDGs focus on three major areas of Human development (humanity): bolstering human capital, improving infrastructure, and increasing social, economic and political rights, with the majority of the focus going towards improving basic standards of living.

   Goal 1: Eradicate extreme poverty and hunger

   Goal 2: Achieve universal primary education

   Goal 3: Promote gender equality and
                empower women

   Goal 4: Reduce child mortality

   Goal 5: Improve maternal health

   Goal 6: Combat HIV/AIDS, malaria and other

   Goal 7: Ensure environmental sustainability

   Goal 8: Develop a Global Partnership
                for Development


The MDGs focus on three major areas of Human development (humanity): bolstering human capital, improving infrastructure, and increasing social, economic and political rights, with the majority of the focus going towards increasing basic standards of living.

The objectives chosen within the human capital focus include improving nutrition, healthcare (including reducing levels of child mortality, HIV/AIDS, tuberculosis and malaria, and increasing reproductive health), and education. For the infrastructure focus, the objectives include improving infrastructure through increasing access to safe drinking water, energy and modern information/communication technology; amplifying farm outputs through sustainable practices; improving transportation infrastructure; and preserving the environment. In the social, economic and political rights focus, the objectives include empowering women, reducing violence, increasing political voice, ensuring equal access to public services, and increasing security of property rights.

The goals chosen were intended to increase an individual's human capabilities and "advance the means to a productive life". The MDGs emphasize that individual policies needed to achieve these goals should be tailored to individual country's needs; therefore most policy suggestions are general.

The MDGs also emphasize the role of developed countries in aiding developing countries, as outlined in Goal Eight. Goal Eight sets objectives and targets for developed countries to achieve a "global partnership for development" by supporting fair trade, debt relief for developing nations, increasing aid and access to affordable essential medicines, and encouraging technology transfer. Thus, developing nations are not seen as left to achieve the MDGs on their own, but perceived as a partner in the developing-developed compact to reduce world poverty.

The MDGs were developed out of the eight chapters of the Millennium Declaration, signed in September 2000. There are eight goals with 21 targets, and a series of measurable indicators for each target.

For more information, visit UN's Millennium Goals site.

The World Marketing Summit Ambassador is the liaison between speakers, delegates, sponsors and invited guests in their respective regions and country. These esteemed individuals will assist in organising road shows, press conferences and public relations matters with regards to the Summit within the confine of their respective regions or country.

William Kwende
Ambassador (Africa Region)
+33 (0) 6 14 45 3963

Mr. Kwende was born in Burkino Faso and is a descendent of the royal family in what is now the capital of Benin. He has acquired many years of experience in project development and process management, including over 10 years with UN International Organization on migration. Stationed in Geneva, Switzerland and later Manila, Philippines, he worked on special projects throughout Africa and Asia.He has had extensive work experience under challenging circumstances in Sierra Leone, Senegal, Congo, Cambodia and other developing countries. Educated in France and the United States, at Georgetown and GWU, where he earned a degree in computer engineering, he is fluent in both French and English. read more


Pierre-Marcel Blanchot
Ambassador (EU)
+33 (0) 6 12 17 12 14

Mr Pierre-Marcel, a dynamic forward-thinking entrepreneur, with a career spanning over 25 years, has engineered innovative change in the areas of operations and strategic corporate development. As European Ambassador, he brings to the equation a personal drive to foster global partnerships in development between leading European leaders and corporations with the international community. read more

Shoaib A Shamsi
Ambassador (Pakistan)


Actively involved in many non-profit social service organisations in real estate, education and healthcare sectors, this socially conscious entrepreneur and Marketing professor has come on board as the WMS 2013 Ambassador for Pakistan. A certified professional Marketer by Asia Pacific Marketing Federation, he was presented with many inspiring awards. As the Ambassador, he believes that by holding on to an old proverb 'love for humanity and all mankind' is the single biggest force capable of creating a better world for all.




Shahul Hameed Shaik Dawood
Ambassador (Middle-East)
+6016 201 9838
Mr Shahul, a self-made entrepreneur, is the personification of the expression he conquers who endures. At age 36, he has already been in the challenging corporate world for fifteen years, overcoming various obstacles to achieve success in the fields of education, recruitment and Information Technology. read more

Dr. R. L. Bhatia
Ambassador (India)
+91 9821027843
Dr. Bhatia's experience with Tata Group especially with Tata International Ltd and Tata HRD Network, Standard Chartered Bank and Ernst & Young in senior positions won him recognition amongst CEOs, HR Heads and Marketing Professionals. After leaving as Director with Ernst & Young, he set up Centre for Change Management (now called Fun and Joy at Work). Fun and Joy at Work caters to corporate houses in Indian and a few Asian countries in HR Design and Structure, Change Management Processes, Performance Management Systems, Job Evaluations, Assessment Centers, Training and Management Development etc. Dr Bhatia pioneered in bringing Emotional Intelligence to India and has further come on board as the WMS 2013 Ambassador for India.

The Bidder

A vision to connect Asia with the World.

Katchi Group (a leading Out-of-Home Media Co.) led by its Group CEO Dr. Marceline rose to the challenge as it felt that the WMS reflected its own corporate social values and could showcase Malaysia's timeless communal values of "gotong-royong" where each member of the community is inter-dependent and cares for the community as a whole.

Infused in this communal equation are the cultural diversity, rich natural legacy and cutting-edge vision to rise as an industrialized nation – a cornucopia that presents a unique set of challenges: beset by the travails of both the developing world and that of cutting-edge economies.

Katchi believes that the platform of the WMS 2013 offers the opportunity to Malaysian partners from both the public and private sector to join hands with a world-class global community to connect on issues that impact our lives across the globe and showcase our own strengths in working through smart collaborations.

The opportunity of a lifetime. Connecting across Asia to frontiers beyond – working on issues that are close to our communities and markets whilst, learning, sharing and teaching each other.

The UN conceived an empowering vision: the 8 Millennium Development Goals (MDGs).

Working with the World Marketing Summit Group, we shall:

SUMMIT: ANALYSE – the crisis.
INCUBATORS : DEVELOP – the solution.
PILOT PROJECTS: REPLICATE – across the globe.
NEXT SUMMIT: PRESENT – measurable results.

The Philisophy

The Malaysia Bid – An International Nexus

The heart of the Malaysian bid was based on establishing an Asian hub – not merely hosting the WMS 2013 but to create a powerful Asian marketing nexus with Malaysia as its nerve center. The strategy: Malaysia beyond 2013 will serve as the APAC HQ to the WMS - with a clear mandate to critically address issues impacting the Asia Pacific region and her people.

A reflection of its standing as a resonant "voice" in the global community and its increasing role as an international gateway – a modern and progressive nation that offers a bridge between the developed nations and Asia's many rising economies.

The WMS MALAYSIA 2013 will be a global platform, attracting influential individuals, organizations and change agents from across the globe – truly reflecting a global summit from the issues highlighted to the iconic keynote speakers and extending to our international network of geographically spread delegates, corporate sponsors and vision sharers.

The Logo

The Logo Rationale

A design concept that takes a progressive view - maintaining the original feel but adopting a dynamic "movement" depicting the world converging in Malaysia in 2013. A concept that may be extended in years to come to reflect continuity, consistency and the ability to move to new destinations as the Summit evolves over the years. The visual focus is on the Globe, Marketing & Malaysia: the key triumvirate. The colours of the in-coming swirls are reflections of the Olympic colours synonymous with global harmony, unity and the pursuit of excellence, and the realisation of a shared social dream and vision.

Prof. Dr. Philip Kotler Unable to attend the World Marketing Summit Malaysia 2013 Due to Family Emergency Other confirmed speakers include 3 International Ministers and Global Thought Leaders

Prof. Dr. Philip Kotler Unable to attend the World Marketing Summit Malaysia 2013 Due to Family Emergency Other confirmed speakers include 3 International Ministers and Global Thought Leaders. read more >>


Marketing professionals representing huge corporations and organizations from different continents will be sharing a number of interesting topics and concerns at the World Marketing Summit 2013. STAEDTLER and its representatives will also be present to share its environmental protection plan called "efficient for ecology" as well as its most recent technology in pencil manufacturing – the eco-friendly pencil WOPEX. read more >>


Never before in the history of civilization has there been so much improvement in the lives of so many as the world has seen over the past few decades. At the same time, a very large number of people, particularly in the Emerging Markets face major – often life-threatening – challenges in Food, Water, Energy and Livelihood Security. The emerging markets in rural areas are the areas with the fastest growing population as well as economies and biggest markets for business opportunities.


Tell us a little bit about yourself and why marketing became such a big factor in your life.

I am an economist trained at the University of Chicago (M.A.) and M.I.T (Ph.D). Three of my professors were Nobel Prize economists--Milton Friedman, Paul Samuelson, and Robert Solow. I had hoped to move along the same path of researching and teaching economics. However, I felt that classical economists neglected several of the major forces shaping demand. Classical economists mainly discussed the role price in shaping and being shaped by demand and supply.


For more than three decades, Ashok Khosla has worked tirelessly for the protection of the environment. He has made significant contributions to the design and implementation of methods to bring economic activity into harmony with the imperatives of ecological security and social equity.


The World Marketing Summit (WMS) Dhaka 2012

The inaugural World Marketing Summit in Dhaka, Bangladesh was held between March 1-3, 2012 and drew an audience of over 4,200 delegates and 60 speakers from the international spheres of marketing.

The Honorable Prime Minister of Bangladesh, Sheikh Hasina and the Minister of Foreign Affairs – Dr. Dipu Moni in recognising the importance of the Summit, in addition to supporting the global initiative inaugurated it together with Professor Dr. Philip Kotler and Dr. Supachai Panitchpakdi, Secretary-General of the United Nations Conference on Trade & Development (UNCTAD).

The World Marketing Summit in Dhaka concluded with the Dhaka Declaration calling on the global marketing industry to embrace the human mind, heart and soul in the development of concepts and practices for a better world.

Prof. Philip Kotler has transformed the concept of marketing from a term previously synonymous with mere selling to one that focuses on fulfilling the 'needs' and 'demands' of the customer. His concept - Marketing 3.0 has further transformed the vision into one that embraces the customer's heart and human spirit.