WORLD MARKETING SUMMIT A TOOL FOR CHANGE
STAEDTLER one of the world's leading manufacturers of writing, colouring and drawing instruments as well as modeling/polymer clays will take part in the World Marketing Summit 2013. The World Marketing Summit is founded by world renowned marketing Guru Professor Philip Kotler and was first held in Dhaka, Bangladesh. Malaysia will play the country host to the 2nd World Marketing Summit (WMS) which will take place at the Putrajaya International Convention Centre (PICC) from the 8th – 10th of March 2013.
WMS inspires to shape the future of marketing and create new development approaches using marketing as a tool. The idea of the WMS in Malaysia is to use Marketing as a channel that supports the 8 Millennium Development Goals of the UN and create a better world through marketing. The Millennium Development Goals (MDGs) comprise of eight international development goals where all 193 United Nations (UN) member states and at least 23 international organizations have agreed to achieve by the year 2015.
WMS also aims to create a platform for developing and developed countries to find solutions for the world's most crucial problems through means of marketing. There will be 2500 delegates from five continents at the WMS. Eight keynote speakers comprising of academician, NGO's, respectful personalities from the business world and 24 speakers that belongs to the greatest corporations in the world will also be present.
IT ALL STARTS WITH AN IDEA
Looking back on the history of STAEDTLER, it can be seen that the company itself and the ancestors of the company founder have always been ahead of their time. The history of the STAEDTLER pencil for example began already in 1662, many years before the actual foundation of the company with the help of Friedrich Staedtler. That was the year in which first references to Friedrich Staedtler are to be found in Nuremberg's city annals. Not only did this step mark the beginning of the pencil-making tradition within his own family, it was also of great consequence for the pencil-making trade as a whole. This valuable know-how of the pencil-making trade had been passed on through five generations before in 1835, in the 6th generation, Johann Sebastian Staedtler laid the foundation for today's successful STAEDTLER company group. He was quick to recognise the signs of the times and succeeded in making the transition from workshop to industrial plant. He had the idea to ship his pencils all over the world and to have them inspire people of many different nations. Today, the company has 23 subsidiaries. More than 80% of all STAEDTLER products are still 'Made in Germany'. This makes STAEDTLER, with its three production plants in the Nuremberg metropolitan region, the largest European manufacturer of graphite pencils, coloured pencils, erasers, mechanical pencil leads and modelling clays
The development of each and every one of the products that carries the STAEDTLER name is created with the understanding and consideration of consumers requirements. This translates through its well-designed and high quality products. As an environmentally conscious business, STAEDTLER strives to ensure that its products are not only environmentally friendly but are also environmentally safe.
In 1997, the idea to form the STAEDTLER Foundation was realized to support scientific research work at national universities and universities of applied sciences. The public foundation which holds all shares of the STAEDTLER Group is also a platform in promoting new and innovative ideas. The proceeds generated from the STAEDTLER Foundation allow a number of lucrative prizes to be awarded annually for outstanding achievements to those who actively assist and contribute to new technologies and inventions.
As a global manufacturer of writing instruments, STAEDTLER stands firm in ensuring its business conduct and ethics comply with the international standards and guidelines of the protection of our environment. STAEDTLER places a very high degree of importance to the environment, the consumer and its employees which translates through its corporate philosophy.
With this as one of its business foundations, it is no wonder STAEDTLER applies strong emphasis on a fully-integrated and uniform environmental protection programme called efficient for ecology.
The adoption of this modern day corporate responsibility has long been practiced even before the emergence of the many eco-standards and environmental seals. This is evident through its implementation of environmentally friendly processes and self- imposed eco-controlling methods of manufacturing its products in the past.
STAEDTLER not only aspires to be a responsible business to the environment it also seeks to continuously contribute to the development of young individuals throughout the world. This is practiced through its global CSR programme the World Kids Colouring Day (WKCD). Every year on the 6th of May, children from all over the world are invited to celebrate WKCD, a day that encourages children to help the less fortunate through drawing and colouring activities. Artworks by children during the WKCD are auctioned and the proceeds donated to a charitable cause.
FROM IDEAS TO INNOVATION
A product that best describes this innovative ecological efficiency is WOPEX a blacklead pencil by STAEDTLER. The innovative natural fibre used in the manufacturing of the WOPEX pencils sets a new standard because it allows a highly efficient pencil production using PEFC (Programme for the Endorsement of Forest Certification) certified woods from sustainably managed forests in Germany. The makings of the WOPEX does not practice wastage of wood as the unique WOPEX material used in creating this pencil uses up to 70% of a tree compared to the conventional method of pencil production that only uses 30% of a tree.
This makes WOPEX an ecologically efficient pencil which offers high writing comfort. Made from high quality woods from environmentally sound and consistently sustainable forests in Germany, WOPEX is THE reliable and ecofriendly pencil.
Mareike Dehmel, Head of International Marketing Management for the target group Adults & B2B at STAEDTLER will share STAEDTLERs environmental protection plan called “efficient for ecology” along with her remarkable experiences in developing the innovative and environmental friendly pencil WOPEX at the WMS 2013.
For more information on the topic of efficient for ecology visit the STAEDTLER global website www.staedtler.com.my/environment